Not every business has a prime street or curbside location. Some are tucked away, almost hidden from view. If a customer doesn’t have a good idea of the business’s location, they can easily pass it right by. While word of mouth and print advertising can help advertise your business’s presence, along with a top-ranking website, it’s often still not enough. When consumers don’t know your business exists, you’re missing out on sales and profits. This may be when a monument sign can help. While there are advantages to this type of large signage, there are also some best uses.
Potential Benefits of Monument Signs
Have you ever noticed a large, freestanding sign by the sidewalk or street? The ground-level sign grabs your attention and lets you know the business isn’t far away. Along with businesses, parks, and even multi-unit dwellings often use monument signs. So, what are some of the benefits of monument signs?
Boost Visibility
When your business isn’t exactly prominent, consumers can have trouble finding your front doors. Guess what, most consumers aren’t going to search aimlessly for a specific business. There’s usually at least one competitor that’s easier to find. Highlighting this is a sobering statistic for business owners. Around 54% of consumers say they couldn’t find a business because it lacked effective signage.
You can make your business easier for everyone from consumers to delivery drivers easier to find with a monument sign. Since these signs tend to be rather enormous, you shouldn’t have to worry about customers passing your business by. Remember, business visibility goes beyond your online presence when you have a physical location.
Almost Endless Design Options
How your sign looks is just as important as the messaging and location. If your business sign looks like it doesn’t go with the associated building then things can get confusing. Signage tends to be the most effective when it blends seamlessly with the building. Doing so gives the location a more cohesive look while also reassuring consumers that they’re actually at the right place.
Monument signs can be constructed from a variety of materials. You can even play around with the size and shape of the monument sign. Want your sign to advertise your business at night, no problem. You can even add spotlights or internal energy-efficient LED lighting to help ensure you’re reaching your target audience whether it’s day or night. If you’re curious about the possible materials. You can use anything from stone, brick, wood, and concrete to plastic, foamcore, and aluminum. This way designing the perfect monument sign for your business is essentially a piece of cake.
Incredibility Durable
Sure, some materials are more durable than others, it’s a given. Obviously, concrete will probably outlast wood and stone tends to be a little more durable than aluminum. With that being said, monument signs are engineered to last for years.
The signage is even designed to keep looking great after prolonged exposure to the elements. Not only is this a great return on your initial investment, but it can also help boost long-term sales. When consumers see a long-lasting monument sign they know your business is established and here to stay.
Effective and Budget-Friendly Marketing Strategy
Advertising is an essential part of business ownership. It’s not always easy to get right. Advertising can also be expensive, regardless of your marketing strategy. Unlike most other types of advertising that come with repeat costs, monument signs are a one-time expense.
Granted, even a foam core monument sign isn’t exactly cheap, however, it’s a one-time investment that keeps paying off. Overall, businesses typically report anywhere from around 5% to 10% increase in sales after installing a monument sign.
Ideal Uses for Monument Signs
You may be dying to erect a monument sign in front of your business. You love how impressive the signs look from the sidewalk and street. However, before contacting a signage company, think about your business needs. You also want to consider the sign’s placement. Don’t forget these signs are large, freestanding, and tend to be at ground level.
This means sticking a monument sign in the center of your parking lot probably isn’t the best idea. You also don’t want to block a sidewalk or road, you will hear about it from your local officials. There’s a good chance you’re also looking at daily fines until the signage is relocated. If your business is set back or you’re sharing a building with multiple businesses, a monument sign can help boost your visibility. What should you use your monument sign for, other than letting consumers know where your front doors are located?
Identify Your Business
This is usually the primary purpose of monument signs. Business owners want consumers to know where they’re located.
You can display your company name and even your logo. Since monument signs tend to have plenty of surface space, even a large logo should fit without any problems.
Expand Your Brand
You really can’t grow your brand if only a limited number of consumers know you exist. This might be fine in a niche industry but even then you probably wouldn’t mind bringing in some new clients. Since monument signs are pretty hard to miss, even for motorists, you can start growing your brand the second the signage is installed. To maximize your efforts, pay attention to the sign’s design. This includes using high-visibility designs that are bound to grab everyone’s attention.
Provide Directions
When you’re squeezed in between multiple companies consumers can often struggle to find your business. Monument signs can effectively take care of this issue. The signage can provide directional assistance. Simply add your business name and address; now customers can find your location without running into any annoying challenges.
Create Interactive Displays
You’re not limited to only displaying your business name and address. Monument signs can also be interactive. You can display holiday messages, the current time, or the temperature. You can even use the sign to highlight ongoing promotions and sales.
Even though monument signs aren’t the right option for every business the signage has definite advantages. If your business isn’t the easiest to find then a monument sign may be the ideal solution.
